bywill.ai

bywill.ai

Greater capacity and stronger support.

You were told AI would give you more profits, more time, more clients and better systems.

So why isn’t it working for your business?

Discover what AI can really do for you.

Start here for free

01 Services

Four ways to optimise

Choose an area to see how it works. Most engagements begin with a free AI prototype built for your business.

Optimise your business with AI and automation.

Agents and automations take on the repetitive work, and you approve what matters.

See an example

Marketing, sales and creative direction that work together.

A clear message, a plan for where AI fits, and campaigns that turn attention into enquiries.

See an example

Systems that show you what is working.

Connect your CRM, analytics and workspace so the picture lives in one place.

See an example

Teams that use AI with confidence.

Practical training and simple guidelines so your people use AI safely, every day.

See an example

Trusted by

  • AFS New Zealand / Go Kiwi Go
  • Brigidine College St Ives
  • Children’s Cancer Institute
  • Chris O’Brien Lifehouse
  • Dr Damian Marucci
  • Dr Naveen Somia
  • Glen Street Theatre
  • Gordon Family Medical Practice
  • Manly Council
  • Mermaid Family Practice
  • Northern Beaches Council
  • Outrigger Awnings
  • Oxford Village Medical Centre
  • Parking & Traffic Consultants
  • Pittwater Council
  • Second Nature Films
  • Warringah Council
  • AFL
  • Chemist Warehouse
  • Westfield
  • SHOROC
  • Australia Zoo

02 Pricing

Simple, transparent pricing

Every engagement starts with a conversation about your goals. All prices AUD, plus GST.

Strategy Session

A$500 per hour + GST

Expert advice on a specific marketing, AI or growth problem.

Book a strategy session

AI Roadmap

A$3,500 fixed + GST

An audit of your business, a working session and a written 90-day plan. Can be credited toward your first month of Momentum or Accelerate.

Start with a strategy session

Monthly plans

Momentum

A$1,500 per month + GST

For small businesses getting started. A monthly strategy call, one automation or AI workflow each month, search-optimised content and a monthly report.

Talk about Momentum
Most popular

Accelerate

A$4,500 per month + GST

Your part-time head of growth and AI. Fortnightly strategy, up to three automations a month, a full SEO and AI-search program, quarterly team training and priority support.

Talk about Accelerate

Partner

from A$8,000 per month + GST

A custom scope for multi-team or multi-site businesses.

Talk about Partner

Team AI Training

Practical, hands-on courses that teach your team to use AI in their daily work. Workbook and prompt library included.

from A$900 workshops + GST
from A$2,000 full day + GST

Talk about training

All prices AUD, plus GST. 3-month minimum and a one-off onboarding fee on monthly plans. Software and AI usage costs are billed by the provider.

Will Fernandes presenting bywill.ai

03 About Will

Meet Will Fernandes,
founder of bywill.ai.

Business and marketing thinking, creative work, practical AI and education, starting with what you want to achieve.

Read more about Will

For business owners and teams who want clearer direction, stronger communication and practical ways to use AI in their everyday work.

04 The approach

From disconnected activity
to a clearer way of working.

Disconnected activityBefore
MarketingInformationTeamToolsProcesses
Unclear
priorities
  • Competing priorities
  • Unclear responsibility
  • Scattered information
  • Inconsistent processes
A clearer way of workingWith bywill.ai
PrioritiesPeopleCreative workAIReview
Shared
direction
  • Agreed priorities
  • Clear responsibilities
  • Connected workflows
  • Practical learning

An illustration of the approach, not a client result.

05 Examples

What this can
look like.

Pick a build to see how it flows, then swap the tools for ones your team already uses. Example builds, not client case studies. Every project is scoped to your tools and goals.

Your Business

1Pick a build

2Swap in the tools you use

01

Email autoresponder with review

  1. New enquiry
  2. AI draft reply
  3. You approve

Faster first replies that still sound like you.

Tools in this build

  • ChatGPT
  • Microsoft 365
  • Google Workspace
  • Power Automate
02

Notion operations hub

  1. Request form
  2. AI summary
  3. Notion task

Every request captured, summarised and assigned in one place.

Tools in this build

  • Notion
  • Claude
  • Zapier
  • Slack
03

Website chat assistant

  1. Customer question
  2. Answer from your docs
  3. Hand-off to team

Common questions answered at any hour, tricky ones passed to a person.

Tools in this build

  • Claude
  • Vercel
  • Supabase
  • Cloudflare
04

Lead routing

  1. Web form
  2. AI qualifies
  3. CRM and Slack alert

New leads reach the right person quickly, with context attached.

Tools in this build

  • Make
  • ChatGPT
  • HubSpot
  • Slack
05

Perplexity research digest

  1. Topics you track
  2. Sourced research
  3. Weekly brief in Slack

A short, sourced briefing on your market without the tab-hopping.

Tools in this build

  • Perplexity
  • n8n
  • Notion
  • Slack
06

Model selection and cost testing

  1. One real task
  2. Run across models
  3. Best fit chosen

The right model for each job, balancing quality, cost and privacy.

Tools in this build

  • ChatGPT
  • Claude
  • Gemini
  • DeepSeek
  • Ollama
07

90-day AI roadmap

  1. Diagnostic
  2. Workshop
  3. Roadmap

Agreed priorities, with owners and measures.

Tools in this build

  • Notion
  • Claude
  • Perplexity
  • Microsoft 365

Your Marketing

1Pick a build

2Swap in the tools you use

01

Market and competitor research

  1. Key questions
  2. Perplexity research
  3. Strategy brief

Decisions grounded in current, sourced information.

Tools in this build

  • Perplexity
  • Claude
  • Notion
02

AI-assisted Google and Meta ads

  1. Audience research
  2. AI ad variations
  3. Test and refine

More creative tested, with a person approving every ad.

Tools in this build

  • Google Ads
  • Meta Ads
  • ChatGPT
  • Canva
03

Social and audio channel plan

  1. Audience insight
  2. Channel mix
  3. Content calendar

A plan that meets your audience where they already spend time.

Tools in this build

  • TikTok
  • Spotify
  • Meta Ads
  • Perplexity
04

Brand voice kit for AI

  1. Your best work
  2. Voice guide
  3. On-brand drafts

First drafts that sound like your business.

Tools in this build

  • Claude
  • ChatGPT
  • Notion
  • Google Workspace
05

Pitch deck rebuild

  1. Research
  2. Story and structure
  3. Designed deck

A deck that builds to a clear ask.

Tools in this build

  • Perplexity
  • Claude
  • Canva
  • Gemini
06

Content repurposing workflow

  1. One talk or podcast
  2. AI drafts and clips
  3. Posts, email, short video

More content from the same effort, reviewed before it goes out.

Tools in this build

  • Claude
  • Canva
  • TikTok
  • Spotify
  • Meta Ads
07

One post, every channel

  1. Approved article
  2. Zapier and ChatGPT tailor it
  3. LinkedIn, X and email

Each channel gets a version written for it, posted on schedule after your sign-off.

Tools in this build

  • Zapier
  • ChatGPT
  • LinkedIn
  • X
  • Mailchimp

Your Systems

1Pick a build

2Swap in the tools you use

01

Marketing performance view

  1. Ads and analytics
  2. AI commentary
  3. One-page summary

One view of what is working, in plain language.

Tools in this build

  • Google Analytics
  • Google Ads
  • Meta Ads
  • Gemini
02

CRM and email integration

  1. Website form
  2. CRM record
  3. Nurture email

A clear pipeline and consistent follow-up for every lead.

Tools in this build

  • HubSpot
  • Mailchimp
  • Zapier
  • Slack
03

Weekly reporting automation

  1. Sheets and CRM
  2. AI summary
  3. Monday report

A consistent weekly report without the copy-and-paste.

Tools in this build

  • n8n
  • Google Workspace
  • Gemini
  • Slack
04

Microsoft 365 admin scripts

  1. Scheduled script
  2. Users and files tidied
  3. Log to Teams

Routine admin handled reliably in the background.

Tools in this build

  • PowerShell
  • Microsoft 365
  • Microsoft Teams
  • GitHub
05

Website refresh

  1. Content plan
  2. Build
  3. Fast hosting

A faster site that is easy to keep up to date.

Tools in this build

  • Cursor
  • Claude Code
  • GitHub
  • Vercel
  • Cloudflare
06

Publish straight to WordPress

  1. Idea or recording
  2. Draft and header image
  3. You approve, it goes live

Articles move from idea to published post without the copy-and-paste.

Tools in this build

  • n8n
  • Claude
  • Higgsfield
  • WordPress

Your Teams

1Pick a build

2Swap in the tools you use

01

Team AI kick-off workshop

  1. Real tasks
  2. Hands-on session
  3. Working use case

Everyone leaves with something they can use the next day.

Tools in this build

  • Microsoft Copilot
  • Gemini
  • ChatGPT
  • Perplexity
  • Zoom
02

Prompt library in Notion

  1. Role use cases
  2. Tested prompts
  3. Shared library

Good prompts shared, not lost in individual chats.

Tools in this build

  • Notion
  • Claude
  • ChatGPT
  • Slack
03

Responsible AI guidelines

  1. Data rules
  2. Review steps
  3. One-page guide

Clear rules on what data goes where and when a person checks.

Tools in this build

  • Microsoft 365
  • Google Workspace
  • Microsoft Teams
  • Notion
04

Leadership briefing

  1. Your industry
  2. What is changing
  3. Where to act

Leaders aligned on where AI fits and what to do first.

Tools in this build

  • Perplexity
  • Claude
  • Grok
  • DeepSeek

06 Tools

The tools
I work with.

I am tool-agnostic. I choose what fits your business, your team and your data, and I prefer tools you already pay for. If your team already uses something here, we start there.

How the stack connects. Select a layer to see the tools.
AI modelsAgentsAutomationIntegrationCommunicationMarketingBuildYour businesspeople, data, toolsAI modelsAgentsAutomationIntegrationCommunicationMarketingBuildYour businesspeople, data, tools
01

AI models & assistants

Chosen per task for quality, cost and privacy, from cloud to local GPUs.

  • ChatGPT / OpenAI
  • Claude
  • Gemini
  • Perplexity
  • Grok
  • DeepSeek
  • Kimi
  • Microsoft Copilot
  • NVIDIA
02

Agents & orchestration

Agents that plan, route and act.

  • Grok Bot
  • Hermes Agent
  • OpenClaw
  • LangGraph
  • LangChain
03

Automation

Workflows and scripts that run in the background.

  • Zapier
  • Make
  • n8n
  • Power Automate
  • PowerShell
04

Integration & infrastructure

Code, hosting, data and secure access.

  • GitHub
  • Cloudflare
  • Vercel
  • Supabase
  • Tailscale
  • Dropbox
05

Communication & workspace

Where your team already works.

  • Slack
  • Microsoft Teams
  • Zoom
  • Microsoft 365
  • Google Workspace
  • Notion
06

Marketing, content & publishing

Ads, social channels, publishing, creative, analytics and CRM.

  • Google Ads
  • Meta Ads
  • LinkedIn
  • X
  • TikTok
  • Spotify
  • WordPress
  • Mailchimp
  • HubSpot
  • Google Analytics
  • Canva
  • Higgsfield
  • HeyGen
07

Build & coding agents

Building and shipping quickly.

  • Cursor
  • Claude Code
  • OpenAI Codex
  • Hugging Face
  • Ollama

Logos are trademarks of their respective owners. They show tools I work with and do not imply endorsement or partnership.

07 How it works

Ready to scale?
See it working first.

Tell my AI assistant about your business, what is getting in the way and what you want to achieve. It builds a live AI prototype for you on the spot, so you can see where AI could take your business before you commit to anything.

  1. 01Tell me about your businessA short chat with my AI assistant, in plain language.
  2. 02Get a live AI prototypeBuilt for your business, ready to try straight away.
  3. 03I review it personallyNot by an autoresponder.
  4. 04A clear written scopeDeliverables, timing and fees agreed before work begins.

On GitHub

Open work from bywill.ai.

See all on GitHub

The Journal

08
Read the Journal →

09 Contact

See where AI
could take your business.

Tell my AI assistant about your business, your tools and where time is lost. It builds a live AI prototype for you, then I review it personally and we talk about what comes next.

  • A few minutesA short, plain-language chat.
  • Reviewed personallyBy me, not by an autoresponder.
  • Kept confidentialUsed only to shape your prototype. Privacy

General enquiries

Got a quick question?

Ask about services, consulting or where AI could help your business. This assistant is separate from the prototype chat.

AI assistant powered by Grok (xAI). Replies can be wrong, so Will confirms anything important. Privacy

G'day! Ask me anything about bywill.ai, Will's services or getting started with AI in a small business.